Layal Jade Tinubu hosted a Pitch Stage session ahead of the fourth edition of the Be Empowered programme.

The session held yesterday as preparations intensified for the main event scheduled for tomorrow. It featured a select group of outstanding applicants in the Scale category of the programme.

During the session, participants presented their business ideas and growth plans. In addition, they explained how they intend to expand their ventures and reach larger markets.

The Pitch Stage formed an important step in the programme’s selection process. It also created an opportunity for organisers to engage directly with applicants.

Spotlight on the Scale Category

The Scale category targets entrepreneurs who have already built early traction in their businesses. However, they now seek support to expand operations and increase impact.

Therefore, the Pitch Stage allowed participants to showcase innovation, strategy, and leadership.

Each applicant outlined their vision. They also demonstrated how their businesses could create jobs and deliver value.

Furthermore, the session allowed organisers to identify entrepreneurs with strong growth potential.

Layal Tinubu commended the participants for their creativity and determination. She noted that their ideas reflect the energy and resilience of emerging entrepreneurs.

Building Momentum Toward the Main Event

The Pitch Stage also helped build momentum ahead of the fourth edition of Be Empowered.

First, it created excitement among participants. Next, it strengthened engagement between the organisers and the entrepreneurs.

More importantly, the session allowed participants to refine their presentations and strategies before the main programme.

Such preparation ensures that the final event showcases strong ideas and innovative businesses.

Promoting Entrepreneurship and Innovation

Layal Tinubu stressed the importance of supporting entrepreneurs. According to her, small businesses remain vital drivers of economic growth.

They create jobs. They also stimulate innovation across different sectors.

Therefore, initiatives like Be Empowered play a key role in strengthening the entrepreneurial ecosystem.

The programme connects entrepreneurs with mentorship, exposure, and opportunities for growth.

In addition, it encourages young innovators to pursue bold ideas and build sustainable businesses.

Looking Ahead

With the Pitch Stage completed, attention now turns to the main event of the fourth Be Empowered programme.

Participants will gather to showcase their businesses, exchange ideas, and connect with mentors and stakeholders.

Organisers believe the initiative will continue to inspire entrepreneurs and strengthen the culture of innovation.

Ultimately, programmes like Be Empowered help create opportunities for business growth while contributing to broader economic development.